Countdown Day 85
… over 90 percent of the so-called new converts come from the 40 percent of the population who are already “in the choir,” and less than 10 percent come from the “unchurched majority.” So we have a lot of Baptists becoming Pentecostals, and Catholics becoming Episcopalians, and so on, but surprising few “unchurched people” getting connected with the church. (5)
From A New Kind of Christianity: Ten Questions That Are Transforming the Faith (available February 9, 2010)